Julia ArrowsmithApr 2, 20191 min readBad news, good newsThe bad news yesterday was that rumors apparently circulated that our company is some kind of April Fools' jape. We suspect that a...
Julia ArrowsmithMar 25, 20191 min readMore progressHoping to open up for more slots later this week. It's amazing how you can skip advertising when word of mouth is so strong. Meanwhile,...
Julia ArrowsmithMar 11, 20191 min readSoft launchSoft launch was excellent, with over 5,000 signups in a matter of hours. Time to redirect to the UnicornGenes URL. We’re excited to show...
Julia ArrowsmithMar 6, 20191 min readWe have "merch"I didn't know what merch was, but Bob's granddaughter, at Wesleyan, insisted we need some. So she's created a shop. The URL and art are...
Julia ArrowsmithFeb 20, 20191 min readThe facts about our Experian partnershipWe’ve gotten a lot of questions about Experian’s strategic investment in UG. First, Experian does not have a controlling interest. These...
Julia ArrowsmithFeb 4, 20191 min readTwo steps back after three forwardWith a key engineer laid up after a bike accident -- doored on 2nd avenue -- the code rewrite is going slower than expected. More news...
Julia ArrowsmithDec 20, 20182 min readNot the Christmas present we wantedA hit piece in the latest edition of the Harvard Bioethics Journal argues that UnicornGenes is a small step on the slippery slope to...
Julia ArrowsmithDec 10, 20181 min readHit rate to dateWe reviewed KPIs this weekend at an offsite meeting, looking closely at the 87 matches to date. A surprisingly high (49!) resulted in...
Julia ArrowsmithNov 24, 20181 min readYale snubs UGYale Medicine has a good list of the pros and cons of genetic testing. We lobbied Kathleen hard to be mentioned in the article -- finding...
Julia ArrowsmithAug 24, 20181 min readFacebook ad testsOne of the questions asked by every potential investor in our Series A round is: "the dating app market is SO crowded, how will you...
Julia ArrowsmithAug 1, 20181 min readUpdate1,741 people in the database. Interesting findings, though perhaps explainable. First, 62% of them women… because women are more...
Julia ArrowsmithMar 14, 20181 min readBaby stepsExcited for our alpha launch! Looking to get 1,000 people signed up in Miami over the next month to make sure our UX and code function...