Facebook ad tests

One of the questions asked by every potential investor in our Series A round is: "the dating app market is SO crowded, how will you market UG?"

So, to prove we've got a unique value proposition, we've been forced to do test marketing months sooner than we'd planned. The results have been interesting and we wanted to share them with our supporters. Given the superior levels of targetting available, we've been focusing on Facebook ads. Will talk with our ad people and perhaps share here.

This ad got the best click thru (0.12%) but the worst converion rate.

This ad was our favorite when the ad people showed it to us, but results were meh.

See also this and this.