top of page

Facebook ad tests

Updated: Mar 29, 2019

One of the questions asked by every potential investor in our Series A round is: "the dating app market is SO crowded, how will you market UG?"

So, to prove we've got a unique value proposition, we've been forced to do test marketing months sooner than we'd planned. The results have been interesting and we wanted to share them with our supporters. Given the superior levels of targetting available, we've been focusing on Facebook ads. Will talk with our ad people and perhaps share here.

Ad for
This ad got the best click thru (0.12%) but the worst converion rate.

This ad was our favorite when the ad people showed it to us, but results were meh.

See also this and this.

5,433 views0 comments

Recent Posts

See All

Bad news, good news

The bad news yesterday was that rumors apparently circulated that our company is some kind of April Fools' jape. We suspect that a SV-based competitor started this rumor. Even Bloomberg Business News,

More progress

Hoping to open up for more slots later this week. It's amazing how you can skip advertising when word of mouth is so strong. Meanwhile, we’re rejigging the algorithm and pricing to add support for “se

Soft launch

Soft launch was excellent, with over 5,000 signups in a matter of hours. Time to redirect to the UnicornGenes URL. We’re excited to show the world what we’re up to! Thank you to the many people who h


bottom of page